Chancental Module

The story behind

An independent marketing company naturally approaches the right customers and in the process always reaps the maximum benefits. The same applies to marketing and sales promotion activities. Furthermore, there is absolute transparency in all activities and developments in the business area can be readjusted at any time. The business mostly runs like clockwork  and there is absolutely no need for marketing and sales promotion initiatives.  Almost never.

However, is this the reality?  Is profitable growth actually comprehensible and transparent enough? Or does the simple scenario described above leave room for  hidden treasures or opportunities to reduce expenses and, thus, even increase turnover? What strengths form the pillars of your organisation and which of them make you unique? How do you and your team evolve and make progress and, above all, towards what goal?

We have experienced ourselves all too often how dangerous it is to move within the zone of comfort, security and continuity, and we help you and your team to come out of that zone and gain new perspectives.

Our motivation

We are driven by the unique moment when we present undiscovered “chances for effectiveness” in marketing, sales & technology. To win the involved people and motivate them to harvest the benefits rounds it up in a perfect combination.

  • Do you see potential for improvement?
  • Do you face more and more obstacles to achieve the defined targets?
  • Does your team perform well enough?
  • Do you know that you have the right pricing strategy in place?

We will screen your targets and try to understand how you perform today. Based on that we concept the red thread for potential „chances“ in your environment.

If you feel familiar with the following picture our Customer Development Management – „The Profit Machine“ – might be of interest for you:

Future-oriented customer classification model

Future-oriented customer classification model

Potential-oriented customer segmentation means future-orientation and not history-related. With our „Customer Development Management“ we enable your organization to focus on the right customer and to achieve more profit per customer by exploiting potential.

In conjunction with a reviewed pricing strategy per customer segment we deliver to you an opportunity for a „pofit boost“.

More information you will find here.

Our phased approach will help you to execute efficiently to reach the targets fast:

Customer Development Phases

„Customer Development Management“ Phases

With „The Change Game“ we enable your organization to procede the necessary steps to develop into the future: with everyone on board and supporting the change.
Without the right technology in place no efficiency increase will be reached. We have the right experiences to support you in focusing  on the right topics to develop fast and target-oriented.
Nicole Rosenbohm
Nicole RosenbohmDialogue Marketing, Communication & Text
Direct Marketing
Marktg. Communication
Authentical texting
Adertizing Planning
Sales Promotion
Claudia Fichtner
Claudia FichtnerMarketing and Pricing, Business Unit Innovations
Pricing Strategy
Marketing & Profitability
Fastening & Protection
Transport (Freight & Passangers)
Heiko Rosenbohm
Heiko RosenbohmSales Strategy & Customer Development
Sales Effectiveness
Strategy Development
Innovation Mgmt. & BD
Change & Project Mgmt.
Alfred Marx
Alfred MarxDigitization & IT
Digitization Strategy Development
Software Developement
DSGVO zertifiziert
Project Mgmt.

Advisory Board

Michael Lehmann
Michael LehmannHead of Chancental Works - China
Business Development Asia
People Development Asia
MarCom & Distribution Solutions
Adrian Dent
Adrian DentBrand Management and UK specialist
Brand Management
Marktg. Communication
Category Management
Distribution & Sales
Profit Targets // Marketing & Sales // Transparency // People Change Management // Technology // Profit Results!