{"id":1262,"date":"2020-02-19T17:03:10","date_gmt":"2020-02-19T16:03:10","guid":{"rendered":"https:\/\/www.chancental.com\/?page_id=1262"},"modified":"2025-05-08T14:48:59","modified_gmt":"2025-05-08T12:48:59","slug":"marketing-sales-optimization","status":"publish","type":"page","link":"https:\/\/www.chancental.com\/en\/services\/marketing-sales-optimization\/","title":{"rendered":"Marketing &amp; Sales Optimization"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 titelblock nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#1e3250;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_5 2_5 fusion-two-fifth fusion-column-first\" style=\"--awb-bg-size:cover;width:40%;width:calc(40% - ( ( 4% ) * 0.4 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:#f07328;--awb-font-size:14px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;letter-spacing:1.5px;--fontSize:14;--minFontSize:14;line-height:1.14;\">Effectiveness in sales &amp; marketing<\/h1><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ffffff;--awb-font-size:32px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;letter-spacing:-0.5px;--fontSize:32;line-height:1.25;\">How do I push my distribution better?<\/h2><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-parallax-fixed nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#1e3250;--awb-background-size:cover;--awb-flex-wrap:wrap;background-attachment:fixed;\" data-bg=\"https:\/\/www.chancental.com\/wp-content\/uploads\/2019\/07\/marketing-sales-optimierung_2000x1125.jpg\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_3_5 3_5 fusion-three-fifth fusion-column-first trenner_parallax fusion-animated\" style=\"--awb-bg-size:cover;width:60%;width:calc(60% - ( ( 4% ) * 0.6 ) );margin-right: 4%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep einleitung_bild_parallax\" style=\"margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three width-50\" style=\"--awb-text-color:#ffffff;--awb-font-size:46px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:46;line-height:1.25;\">Growth and expansion<\/h3><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-1 width-90 white\"><p><span class=\"copy-big\">Medium-sized companies that are on a growth or expansion course are often faced with the challenge that the organisation is not developing at the same speed as the environment. Internal structures and working methods in the marketing and sales divisions lag behind market requirements.<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_2_5 2_5 fusion-two-fifth fusion-column-last fusion-animated\" style=\"--awb-bg-size:cover;width:40%;width:calc(40% - ( ( 4% ) * 0.4 ) );\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 padding-high nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_2_5 2_5 fusion-two-fifth fusion-column-first fusion-animated\" style=\"--awb-bg-size:cover;width:40%;width:calc(40% - ( ( 4% ) * 0.4 ) );margin-right: 4%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three width-90\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:1.25;\">Effectiveness requires transparency.<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_3_5 3_5 fusion-three-fifth fusion-column-last fusion-animated\" style=\"--awb-bg-size:cover;width:60%;width:calc(60% - ( ( 4% ) * 0.6 ) );\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-2\"><p>Do you know if your sales team is visiting the right customers at the right time? Effective and efficient management of the use of funds and resources requires transparency with regard to your customer universe and the overall market. It is unbelievable what chances arise when valid potential data and market calculations are available. We have accompanied numerous B2B and B2C customers from various industries in sales projects &#8211; and in the course of this we have developed our own tool for sales optimization. Learn more about the chances barometer here.<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat button-xlarge button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type fusion-animated\" style=\"--button-border-radius-top-left:25px;--button-border-radius-top-right:25px;--button-border-radius-bottom-right:25px;--button-border-radius-bottom-left:25px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\" target=\"_self\" href=\"\/chancenbarometer\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Chances barometer<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:7%;--awb-padding-bottom:0px;--awb-background-color:#dce0e6;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first fusion-animated\" style=\"--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-right: 4%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:1.25;\">We give a hand.<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-last\" style=\"--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:4%;--awb-padding-bottom:8%;--awb-background-color:#dce0e6;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first box_white fusion-column-inner-bg-wrapper fusion-column-hover-type-liftup fusion-column-liftup-border fusion-animated\" style=\"--awb-inner-bg-color:#ffffff;--awb-inner-bg-color-hover:#ffffff;--awb-inner-bg-size:cover;--awb-border-color:#ffffff;--awb-inner-border-color:#ffffff;--awb-border-style:solid;--awb-inner-border-style:solid;--awb-margin-bottom:1px;width:33.333333333333%;width:calc(33.333333333333% - ( ( 1px ) * 0.33333333333333 ) );margin-right: 1px;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><span class=\"fusion-column-inner-bg hover-type-liftup\"><a class=\"fusion-column-anchor\" href=\"https:\/\/www.chancental.com\/leistungen\/marketing-und-sales-optimierung\/vertrieb-optimieren\/\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:1.25;\"><p>The &#8220;more correct&#8221;<br \/>\ncustomer<\/p><\/h3><\/div><div class=\"fusion-text fusion-text-3\"><p>Higher sales through effective targeting. Sales efficiency as a competitive advantage.<\/p>\n<\/div><div class=\"fusion-alignleft\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type btn_left-no-padding\" style=\"--button_accent_color:#eb5f1e;--button_border_color:#eb5f1e;--button_accent_hover_color:#f07328;--button_border_hover_color:#f07328;--button_gradient_top_color:rgba(255,255,255,0);--button_gradient_bottom_color:rgba(255,255,255,0);--button_gradient_top_color_hover:rgba(255,255,255,0);--button_gradient_bottom_color_hover:rgba(255,255,255,0);--button_text_transform:none;\" target=\"_self\" href=\"https:\/\/www.chancental.com\/leistungen\/marketing-und-sales-optimierung\/vertrieb-optimieren\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Optimize sales<\/span><i class=\"fa-angle-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last box_white fusion-column-inner-bg-wrapper fusion-column-hover-type-liftup fusion-column-liftup-border fusion-animated\" style=\"--awb-inner-bg-color:#ffffff;--awb-inner-bg-color-hover:#ffffff;--awb-inner-bg-size:cover;--awb-border-color:#ffffff;--awb-inner-border-color:#ffffff;--awb-border-style:solid;--awb-inner-border-style:solid;--awb-margin-bottom:1px;width:33.333333333333%;width:calc(33.333333333333% - ( ( 1px ) * 0.33333333333333 ) );\" data-animationType=\"fadeIn\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><span class=\"fusion-column-inner-bg hover-type-liftup\"><a class=\"fusion-column-anchor\" href=\"\/marketing-und-sales-optimierung\/marke-positionieren\/\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:1.25;\">Brand positioning and communication<\/h3><\/div><div class=\"fusion-text fusion-text-4\"><p>Getting to the heart of customer benefits.<br \/>\nPositioning the brand correctly in the respective (country) market.<\/p>\n<\/div><div class=\"fusion-alignleft\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-3 fusion-button-default-span fusion-button-default-type btn_left-no-padding\" style=\"--button_accent_color:#eb5f1e;--button_border_color:#eb5f1e;--button_accent_hover_color:#f07328;--button_border_hover_color:#f07328;--button_gradient_top_color:rgba(255,255,255,0);--button_gradient_bottom_color:rgba(255,255,255,0);--button_gradient_top_color_hover:rgba(255,255,255,0);--button_gradient_bottom_color_hover:rgba(255,255,255,0);--button_text_transform:none;\" target=\"_self\" href=\"\/marketing-und-sales-optimierung\/marke-positionieren\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Brand positioning<\/span><i class=\"fa-angle-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":1188,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"content-type":"","footnotes":""},"class_list":["post-1262","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing &amp; 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