{"id":1280,"date":"2020-02-21T15:37:51","date_gmt":"2020-02-21T14:37:51","guid":{"rendered":"https:\/\/www.chancental.com\/?page_id=1280"},"modified":"2020-02-21T15:37:53","modified_gmt":"2020-02-21T14:37:53","slug":"apps-software","status":"publish","type":"page","link":"https:\/\/www.chancental.com\/en\/services\/technology-digitization\/apps-software\/","title":{"rendered":"Apps & Software"},"content":{"rendered":"

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Making your customer proximity visible with the chances barometer<\/h6><\/div>
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Your Content Goes Here<\/p>\n<\/div>

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CRM versus CVM. The small, subtle difference.<\/h3><\/div>
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Customer Relationship Management (CRM)<\/strong> aims to build and maintain lasting customer relationships with integrated processes. With CRM systems, on the other hand, these processes are implemented as simply and effectively as possible and the administration and use of customer data is ensured.<\/p>\n

Customer Value<\/b> & Development Management (CVDM)<\/strong>goes one step further. CVDM also tracks customer profitability, but aligns marketing and sales efforts with the customer’s potential for the company. This potential is composed of several factors, such as the quality of the relationship (multiplier, innovation driver, information supplier), quantitative factors (acquisition costs, consulting intensity) and the duration & sustainability of the relationship (CHURN).<\/p>\n<\/div>

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“The first rule of technology in companies is that automation increases the efficiency of efficient processes. The second is that automation increases the inefficiency of inefficient operations.”<\/h4><\/div>
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(Bill Gates)<\/p>\n<\/div>

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The classic sales ABC analysis looks to the past.<\/h3><\/div>
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The turnover of a customer is a “look into the past” – the result of the previous business activity. Unfortunately, the classification of customers into the classic ABC segments according to their sales volume says nothing about the potential of the respective customers. Very often “the wrong customers” are targeted.<\/p>\n

Together with you, we look at the potential of your customers and translate it into tactical customer segments that your teams can work with on a daily basis.<\/p>\n<\/div>

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Our software solution to accelerate growth<\/h3><\/div>
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The typical CHALLENGE<\/b> of our customers:<\/p>\n

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  1. Nearly all CRM system users are dissatisfied<\/li>\n
  2. The software itself hardly simplifies the work. On the contrary: more effort<\/li>\n
  3. Customer focus & potential exploitation does not play a role in the current SW solutions<\/li>\n<\/ol>\n

    This is why we invested in our own platform some time ago to accelerate growth strategies in implementation and operations.<\/p>\n

    The platform consists of cell-shaped apps (so-called ZAPPs), which can be individually selected and linked – the platform Zapplyzer.com<\/p>\n

    Zapplyzer answers the central question in the sales process:<\/strong><\/p>\n