{"id":1559,"date":"2022-11-22T18:41:29","date_gmt":"2022-11-22T17:41:29","guid":{"rendered":"https:\/\/www.chancental.com\/?page_id=1559"},"modified":"2025-05-01T11:34:38","modified_gmt":"2025-05-01T09:34:38","slug":"customer-segmentation-and-exploitation-of-potential","status":"publish","type":"page","link":"https:\/\/www.chancental.com\/en\/services\/customer-segmentation-and-exploitation-of-potential\/","title":{"rendered":"Customer segmentation and exploitation of potential"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 titelblock nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#1e3250;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_5 2_5 fusion-two-fifth fusion-column-first\" style=\"--awb-bg-size:cover;width:40%;width:calc(40% - ( ( 4% ) * 0.4 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:#f07328;--awb-font-size:14px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;letter-spacing:1.5px;--fontSize:14;--minFontSize:14;line-height:1.14;\">Structure and scale growth<\/h1><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two width-90\" style=\"--awb-text-color:#ffffff;--awb-font-size:32px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;letter-spacing:-0.5px;--fontSize:32;line-height:1.25;\">The other way of customer segmentation and potential exploitation<\/h2><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#1e3250;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last einleitung_bild fusion-animated\" style=\"--awb-bg-size:cover;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-zoomin\"><img decoding=\"async\" width=\"1280\" height=\"720\" alt=\"Statistical customer twins for lead generation and potential calculation\" title=\"Statistische_Zwillinge_1280x720\" src=\"https:\/\/www.chancental.com\/wp-content\/uploads\/2022\/10\/Statistische_Zwillinge_1280x720.png\" data-orig-src=\"https:\/\/www.chancental.com\/wp-content\/uploads\/2022\/10\/Statistische_Zwillinge_1280x720.png\" class=\"lazyload img-responsive wp-image-1561\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271280%27%20height%3D%27720%27%20viewBox%3D%270%200%201280%20720%27%3E%3Crect%20width%3D%271280%27%20height%3D%27720%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.chancental.com\/wp-content\/uploads\/2022\/10\/Statistische_Zwillinge_1280x720-200x113.png 200w, https:\/\/www.chancental.com\/wp-content\/uploads\/2022\/10\/Statistische_Zwillinge_1280x720-400x225.png 400w, https:\/\/www.chancental.com\/wp-content\/uploads\/2022\/10\/Statistische_Zwillinge_1280x720-600x338.png 600w, https:\/\/www.chancental.com\/wp-content\/uploads\/2022\/10\/Statistische_Zwillinge_1280x720-800x450.png 800w, https:\/\/www.chancental.com\/wp-content\/uploads\/2022\/10\/Statistische_Zwillinge_1280x720-1200x675.png 1200w, https:\/\/www.chancental.com\/wp-content\/uploads\/2022\/10\/Statistische_Zwillinge_1280x720.png 1280w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 900px) 100vw, 1280px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-background-position:left center;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#1e3250;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_3_5 3_5 fusion-three-fifth fusion-column-first fusion-animated\" style=\"--awb-bg-size:cover;width:60%;width:calc(60% - ( ( 0% ) * 0.6 ) );margin-right: 0%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-six subline\" style=\"--awb-text-color:#f07328;--awb-font-size:14px;\"><h6 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:14;--minFontSize:14;line-height:1.5;\">Identify digital twins and calculate their potential validly<\/h6><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-1 white\"><p>In order to grow in a scalable and holistic way, many building blocks and competencies are required: relatively quickly, you can no longer see the forest for the trees and you also don&#8217;t know where to start first. <strong>With smart data analytics, you get a glimpse into the crystal ball:<\/strong><\/p>\n<ul>\n<li>What market potential do I exploit with my existing customers?<\/li>\n<li>How do I need to develop my existing customers in the potential matrix?<\/li>\n<li>Do I need more new customers? And above all: WHICH?<\/li>\n<li>How can I digitally identify and acquire twins of my strongest existing customers?<\/li>\n<\/ul>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep einleitung_seperator\" style=\"margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 padding-high nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_2_5 2_5 fusion-two-fifth fusion-column-first fusion-animated\" style=\"--awb-bg-size:cover;width:40%;width:calc(40% - ( ( 4% ) * 0.4 ) );margin-right: 4%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three width-60 seperator-icon\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:1.25;\">Digitally identify and win customer twins<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_3_5 3_5 fusion-three-fifth fusion-column-last fusion-animated\" style=\"--awb-bg-size:cover;width:60%;width:calc(60% - ( ( 4% ) * 0.6 ) );\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-2\"><p>Acquiring new customers and generating the right leads is a tough nut to crack. We&#8217;ve been cracking on that for a long time. In fact, with smart data analysis and a special algorithm, we have a powerful tool in our hands.<\/p>\n<p>A tool with which we refine the data from your CRM, i.e. that of your existing customers, with further information. <strong>This refined data gives us information about the actual purchasing potential of your customers in the overall market.<\/strong><\/p>\n<p>In a further step and the use of AI, we are able to <strong>digitally identify the twins of your strongest customers<\/strong>.<br \/>\nThe highlight: with this particular algorithm you can now even calculate which potential and which potential level this lead has, even though you don&#8217;t even know it yet. <strong>This will provide you with a valuable lead list that will give your sales team an advantage in acquiring new customers. <\/strong><\/p>\n<p>Digital or statistical twins of your customers are automatically &#8220;hot leads&#8221;: companies and contacts that are identical to your own existing customers in certain characteristics and purchasing behavior. These twins likely have the same challenges in their customer value chain as existing customers. They need the same or similar solutions.<\/p>\n<p>Knowledge of and about existing customers, as well as knowledge of one&#8217;s own core competencies and value proposition, helps convince these leads with really important messages and really relevant offers.<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type btn-ansprechpartner btn_left-no-padding\" style=\"--button_accent_color:#f07328;--button_border_color:#f07328;--button_accent_hover_color:#eb5f1e;--button_border_hover_color:#eb5f1e;--button_gradient_top_color:rgba(255,255,255,0);--button_gradient_bottom_color:rgba(255,255,255,0);--button_gradient_top_color_hover:rgba(255,255,255,0);--button_gradient_bottom_color_hover:rgba(255,255,255,0);\" target=\"_self\" href=\"https:\/\/www.chancental.com\/en\/services\/chances-barometer\/chances-check\/\"><i class=\"fa-user-friends fas awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Want to get to know your customer twins?<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-bg-parallax\" data-bg-align=\"center center\" data-direction=\"down\" data-mute=\"false\" data-opacity=\"100\" data-velocity=\"-0.5\" data-mobile-enabled=\"false\" data-break_parents=\"0\" data-bg-image=\"https:\/\/www.chancental.com\/wp-content\/uploads\/2022\/10\/Digitale_Kundenzwillinge_2000x1125.jpg\" data-bg-repeat=\"false\" data-bg-color=\"#1e3250\" ><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 has-pattern-background has-mask-background fusion-parallax-down nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#1e3250;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/www.chancental.com\/wp-content\/uploads\/2022\/10\/Digitale_Kundenzwillinge_2000x1125.jpg\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first trenner_parallax fusion-animated\" style=\"--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-right: 4%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep einleitung_bild_parallax\" style=\"margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_3_5 3_5 fusion-three-fifth fusion-column-last trenner_parallax fusion-animated\" style=\"--awb-bg-size:cover;width:60%;width:calc(60% - ( ( 4% ) * 0.6 ) );\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep einleitung_bild_parallax\" style=\"margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-3 width-90 white\" style=\"--awb-content-alignment:left;\"><h3><strong><span style=\"color: #ffffff;\">Digital or statistical twins of your customers are automatically &#8220;hot leads&#8221; &#8211; and a lead list is therefore an advantage for your sales team.<\/span><\/strong><\/h3>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:7%;--awb-padding-bottom:7%;--awb-background-color:#dce0e6;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_2_5 2_5 fusion-two-fifth fusion-column-first fusion-animated\" style=\"--awb-bg-size:cover;width:40%;width:calc(40% - ( ( 4% ) * 0.4 ) );margin-right: 4%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three width-80 seperator-icon\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:1.25;\">Checklist for correct segmentation, potential calculation and identification of digital customer twins<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_3_5 3_5 fusion-three-fifth fusion-column-last box_white fusion-animated\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-border-color:#ffffff;--awb-border-top:0;--awb-border-right:0;--awb-border-bottom:0;--awb-border-left:0;--awb-border-style:solid;--awb-margin-bottom:1px;width:60%;width:calc(60% - ( ( 4% ) * 0.6 ) );\" data-animationType=\"fadeIn\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-four width-80\" style=\"--awb-margin-top:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.25;\">These points are helpful if you want to scale your growth. But not everything, of course.<\/h4><\/div><div class=\"fusion-text fusion-text-4\"><ol>\n<li>Collect your own customer data (CRM): we need address data for the enrichment of your existing customers.<\/li>\n<li>Enrich and refine own customer data with external data: the more customer-specific data is available, the easier it is to create the digital fingerprint of existing customers (external data is provided by Dun &amp; Bradstreet, for example).<\/li>\n<li>Analysis &amp; calculation of purchasing potential per customer: here we need potential criteria, which are compiled to existing customers (learning data are generated) and processed by our algorithm<\/li>\n<li>Create customer potential segmentation matrix &#8211; and do it FUTURE-BASED (not past-based): resolve the blind spot. After calculating the potential per customer, we need the sales data of the last 5 years. With this we calculate the intimacy level per year and customer<\/li>\n<li>Create development strategy for customers to exploit more potential with existing customers: who to win, expand or defend?<\/li>\n<li>Translate the positioning and associated value propositions into the various customer development campaigns: Laser-beam instead of watering-can argumentation (e.g., together with Logibrand).<\/li>\n<li>Use refined customer potential data as basis to identify digital calculated customer twins (AI)<\/li>\n<li>Create lead list with customers and contacts to be acquired and -importantly- the respective, relevant value propositions<\/li>\n<li>Use navigation system for field sales\/sales team and turn leads into existing customers: either with our app from Zapplyzer platform or through us integrated with salesforce.com, SAP, Microsoft AX, etc.).<\/li>\n<li>Pick up the phone and call &#8211; or let us support you as an extended arm<\/li>\n<\/ol>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep invisible\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat button-xlarge button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type fusion-animated btn-abstand-rechts invisible\" style=\"--button-border-radius-top-left:25px;--button-border-radius-top-right:25px;--button-border-radius-bottom-right:25px;--button-border-radius-bottom-left:25px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\" target=\"_self\" href=\"#\" data-toggle=\"modal\" data-target=\".fusion-modal.download_1\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Download checklist<\/span><\/a><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-modal modal fade modal-1 download_1\" tabindex=\"-1\" role=\"dialog\" aria-labelledby=\"modal-heading-1\" aria-hidden=\"true\" style=\"--awb-border-color:#ecefef;--awb-background:#f2f3f3;\"><div class=\"modal-dialog modal-lg\" role=\"document\"><div class=\"modal-content fusion-modal-content\"><div class=\"modal-header\"><button class=\"close\" type=\"button\" data-dismiss=\"modal\" aria-hidden=\"true\" aria-label=\"Close\">&times;<\/button><h3 class=\"modal-title\" id=\"modal-heading-1\" data-dismiss=\"modal\" aria-hidden=\"true\">Download checklist<\/h3><\/div><div class=\"modal-body fusion-clearfix\"><strong>Please tell us your name and e-mail address.<\/strong><br \/>\nWe will then send you a link to download the requested file.<\/p>\n<p><span class=\"tiny width-50\" style=\"line-height: 12px;\">( I agree that my data in the context of this inquiry will be stored and used to contact me by e-mail. For more information, see the <a href=\"https:\/\/www.chancental.com\/en\/data-privacy\/\" target=\"_blank\" rel=\"noopener noreferrer\">privacy policy.<\/a>)<\/span><\/p>\n\t\t\t\t<div class=\"email_download_link\">\r\n\t\t\t\t\t\t<form action=\"#\" method=\"post\" class=\"ed_form\" id=\"ed_form_1776515769\">\r\n\t\t\t\t<p><span class=\"name\">Name *<\/span><br><input type=\"text\" name=\"name\" id=\"name\" placeholder=\"Name\" value=\"\" maxlength=\"50\" required\/><\/p>\t\t\t\t<p><span class=\"email\">Email *<\/span><br><input class=\"\" type=\"email\" id=\"email\" name=\"email\" value=\"\" placeholder=\"Email *\"  maxlength=\"225\" required\/><\/p>\t\t\t\t\t\t\t\t\t\t\t\t<p><input type=\"checkbox\" name=\"gdpr\" id=\"gdpr\" value=\"YES\"> <\/p>\t\t\t\t\t\t\t\t<br \/>\r\n\t\t\t\t<input name=\"submit\" class=\"submit\" id=\"ed_form_submit_1776515769\" value=\"Send Download Link\" type=\"submit\" \/>\r\n\t\t\t\t<span class=\"ed_form_spinner\" id=\"loading-image\" style=\"display:none;\">\r\n\t\t\t\t\t<img class=\"lazyload\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/www.chancental.com\/wp-content\/plugins\/email-download-link\/images\/ajax-loader.gif\" \/>\r\n\t\t\t\t<\/span>\r\n\t\t\t\t<input name=\"guid\" id=\"guid\" value=\"xqfetc-sdrxyb-mcrtxd-gjvoqs-udsfct\" type=\"hidden\"\/>\r\n\t\t\t\t<input type=\"text\" style=\"display:none;\" id=\"email_name\" name=\"email_name\" value=\"\" type=\"hidden\"\/>\r\n\t\t\t\t<input name=\"form_nonce\" id=\"form_nonce\" value=\"b9c66dee92\" type=\"hidden\"\/>\r\n\t\t\t\t<input name=\"name_mand\" id=\"name_mand\" value=\"YES\" type=\"hidden\"\/>\r\n\t\t\t\t<input name=\"gdpr_mand\" id=\"gdpr_mand\" value=\"YES\" type=\"hidden\"\/>\r\n\t\t\t\t<input name=\"phone_mand\" id=\"phone_mand\" value=\"\" type=\"hidden\"\/>\r\n\t\t\t<\/form>\t\r\n\t\t\t<span class=\"ed_form_message\" id=\"ed_form_message_1776515769\"><\/span>\r\n\t\t<\/div>\r\n\t<\/div><div class=\"modal-footer\"><button class=\"fusion-button button-default button-medium button default medium\" type=\"button\" data-dismiss=\"modal\">Close<\/button><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 einleitung_seperator nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_2_5 2_5 fusion-two-fifth fusion-column-first fusion-animated\" style=\"--awb-bg-size:cover;width:40%;width:calc(40% - ( ( 4% ) * 0.4 ) );margin-right: 4%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-clearfix\" style=\"float:left;margin-top:40px;margin-bottom:50px;width:100%;max-width:45%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#f07328;border-color:#f07328;border-top-width:3px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_3_5 3_5 fusion-three-fifth fusion-column-last fusion-animated\" style=\"--awb-bg-size:cover;width:60%;width:calc(60% - ( ( 4% ) * 0.6 ) );\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-four orange\" style=\"--awb-text-color:#f07328;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.25;\">&#8220;Without data you are just another person with an opinion.&#8221;<\/h4><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-5\"><p>(W. Edwards Deming)<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 padding-high nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_2_5 2_5 fusion-two-fifth fusion-column-first fusion-animated\" style=\"--awb-bg-size:cover;width:40%;width:calc(40% - ( ( 4% ) * 0.4 ) );margin-right: 4%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three width-90 seperator-icon\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:1.25;\">The right kind of customer segmentation means you don&#8217;t leave any potential untapped.<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_3_5 3_5 fusion-three-fifth fusion-column-last fusion-animated\" style=\"--awb-bg-size:cover;width:60%;width:calc(60% - ( ( 4% ) * 0.6 ) );\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-6\"><p>In fact, many companies are still using segmentation models that segment based on the past. This can be done, but it leaves a lot of purchasing potential with existing customers. Why?<br \/>\nBecause customers who may not have made a big turnover with me in the past are simply not processed properly &#8211; in other words, they go unnoticed. Although they may have a much greater potential in the overall market\/product market, possibly bought many machines etc. from my market competitors. So what to do differently?<\/p>\n<p>By refining your own customer data from CRM with external data<a href=\"https:\/\/www.dnb.com\/de-ch\/\" target=\"_blank\" rel=\"noopener\">(for example from dun &amp; bradstreet<\/a>) AND a special algorithm, you can calculate the customer-specific market share in the product market and thus the actual potential of this customer. <strong>This allows you to make much more valid and, above all, future-oriented decisions about how you want to work with this customer: win, develop, defend, or just hold<\/strong> or observe. Does your best sales force really need to go to a customer that has made decent sales in the past, but has little potential for development in the overall matrix?<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-3 fusion-button-default-span fusion-button-default-type btn-ansprechpartner btn_left-no-padding\" style=\"--button_accent_color:#f07328;--button_border_color:#f07328;--button_accent_hover_color:#eb5f1e;--button_border_hover_color:#eb5f1e;--button_gradient_top_color:rgba(255,255,255,0);--button_gradient_bottom_color:rgba(255,255,255,0);--button_gradient_top_color_hover:rgba(255,255,255,0);--button_gradient_bottom_color_hover:rgba(255,255,255,0);\" target=\"_self\" href=\"https:\/\/www.chancental.com\/en\/services\/chances-barometer\/\"><i class=\"fa-braille fas awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Are you segmenting correctly?<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-bg-parallax\" data-bg-align=\"center bottom\" data-direction=\"up\" data-mute=\"false\" data-opacity=\"100\" data-velocity=\"-0.3\" data-mobile-enabled=\"false\" data-break_parents=\"0\" data-bg-image=\"https:\/\/www.chancental.com\/wp-content\/uploads\/2022\/10\/Segmentierung_2000x1125.jpg\" data-bg-repeat=\"false\" data-bg-color=\"#1e3250\" ><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 has-pattern-background has-mask-background fusion-parallax-up nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-background-position:center bottom;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#1e3250;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/www.chancental.com\/wp-content\/uploads\/2022\/10\/Segmentierung_2000x1125.jpg\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_3_5 3_5 fusion-three-fifth fusion-column-first trenner_parallax fusion-animated\" style=\"--awb-bg-size:cover;width:60%;width:calc(60% - ( ( 4% ) * 0.6 ) );margin-right: 4%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep einleitung_bild_parallax\" style=\"margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-7 width-90 white\"><p><span class=\"copy-bigger\">With this powerful segmentation tool, you give your sales team a navigation system for dealing with customers.<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_2_5 2_5 fusion-two-fifth fusion-column-last fusion-animated\" style=\"--awb-bg-size:cover;width:40%;width:calc(40% - ( ( 4% ) * 0.4 ) );\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":1561,"parent":1188,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"content-type":"","footnotes":""},"class_list":["post-1559","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer segmentation and exploitation of potential<\/title>\n<meta name=\"description\" content=\"Customer segmentation and exploitation of potential: Accelerate, scale and sustain growth with right segmentation and potential exploitation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chancental.com\/en\/services\/customer-segmentation-and-exploitation-of-potential\/\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.chancental.com\\\/en\\\/services\\\/customer-segmentation-and-exploitation-of-potential\\\/\",\"url\":\"https:\\\/\\\/www.chancental.com\\\/en\\\/services\\\/customer-segmentation-and-exploitation-of-potential\\\/\",\"name\":\"Customer segmentation and exploitation of potential\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.chancental.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.chancental.com\\\/en\\\/services\\\/customer-segmentation-and-exploitation-of-potential\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.chancental.com\\\/en\\\/services\\\/customer-segmentation-and-exploitation-of-potential\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.chancental.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Statistische_Zwillinge_1280x720.png\",\"datePublished\":\"2022-11-22T17:41:29+00:00\",\"dateModified\":\"2025-05-01T09:34:38+00:00\",\"description\":\"Customer segmentation and exploitation of potential: Accelerate, scale and sustain growth with right segmentation and potential exploitation.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.chancental.com\\\/en\\\/services\\\/customer-segmentation-and-exploitation-of-potential\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.chancental.com\\\/en\\\/services\\\/customer-segmentation-and-exploitation-of-potential\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.chancental.com\\\/en\\\/services\\\/customer-segmentation-and-exploitation-of-potential\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.chancental.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Statistische_Zwillinge_1280x720.png\",\"contentUrl\":\"https:\\\/\\\/www.chancental.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Statistische_Zwillinge_1280x720.png\",\"width\":1280,\"height\":720,\"caption\":\"Statistische Kundenzwillinge f\u00fcr Leadgenerierung und Potentialberechnung\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.chancental.com\\\/en\\\/services\\\/customer-segmentation-and-exploitation-of-potential\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.chancental.com\\\/en\\\/home-2\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Services: How can I secure the future of my business\",\"item\":\"https:\\\/\\\/www.chancental.com\\\/en\\\/services\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Customer segmentation and exploitation of potential\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.chancental.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.chancental.com\\\/en\\\/\",\"name\":\"CHANCENTAL WORKS\",\"description\":\"Wir entwickeln f\u00fcr jeden Kunden eine eigene Vertriebsstrategie. 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