The rest is standard: lead activation of the leads thus identified, using activating touchpoints and campaigns and materials.
At the center of this activation is your customer brand, your positioning and the resulting differentiation from your market competitors.
In most cases, this positioning is already in place and you have been establishing it in the company for quite some time with a lot of strategy work and discussions. If not, we help decode your brand essence and work out your differentiating brand values – also with external branding professionals like Logibrand.
Together, we formulate truly differentiating and, most importantly, customer-relevant value propositions that the marketing and sales people can use to engage existing and potential customers. In addition, we help with the implementation both in the People Change process and in the implementation with M&S.