Acquiring new customers and generating the right leads is a tough nut to crack. We’ve been cracking on that for a long time. In fact, with smart data analysis and a special algorithm, we have a powerful tool in our hands.
A tool with which we refine the data from your CRM, i.e. that of your existing customers, with further information. This refined data gives us information about the actual purchasing potential of your customers in the overall market.
In a further step and the use of AI, we are able to digitally identify the twins of your strongest customers.
The highlight: with this particular algorithm you can now even calculate which potential and which potential level this lead has, even though you don’t even know it yet. This will provide you with a valuable lead list that will give your sales team an advantage in acquiring new customers.
Digital or statistical twins of your customers are automatically “hot leads”: companies and contacts that are identical to your own existing customers in certain characteristics and purchasing behavior. These twins likely have the same challenges in their customer value chain as existing customers. They need the same or similar solutions.
Knowledge of and about existing customers, as well as knowledge of one’s own core competencies and value proposition, helps convince these leads with really important messages and really relevant offers.