From our own experience in the SAP environment, Microsoft or salesforce.com, we know that there are hardly any satisfied sales representatives who enjoy working with their software solutions “from headquarters”. They see the tools as information sinks, which were acquired anyway only for their control. And perhaps this is indeed the case with many systems.
This was the reason why we invested in our own platform years ago, which offers marketers and sales representatives as well as key account managers the possibility to provide suggestions for the respective customers and their potential exploitation. Integrated into a classic ERP and CRM system, this is an instrument that actually delivers added value to the operative teams. And of course with the necessary information for process control and optimization by the office staff.