Making your customer proximity visible with the chances barometer

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CRM versus CVM. The small, subtle difference.

Customer Relationship Management (CRM) aims to build and maintain lasting customer relationships with integrated processes. With CRM systems, on the other hand, these processes are implemented as simply and effectively as possible and the administration and use of customer data is ensured.

Customer Value & Development Management (CVDM)goes one step further. CVDM also tracks customer profitability, but aligns marketing and sales efforts with the customer’s potential for the company. This potential is composed of several factors, such as the quality of the relationship (multiplier, innovation driver, information supplier), quantitative factors (acquisition costs, consulting intensity) and the duration & sustainability of the relationship (CHURN).

“The first rule of technology in companies is that automation increases the efficiency of efficient processes. The second is that automation increases the inefficiency of inefficient operations.”

(Bill Gates)

The classic sales ABC analysis looks to the past.

The turnover of a customer is a “look into the past” – the result of the previous business activity. Unfortunately, the classification of customers into the classic ABC segments according to their sales volume says nothing about the potential of the respective customers. Very often “the wrong customers” are targeted.

Together with you, we look at the potential of your customers and translate it into tactical customer segments that your teams can work with on a daily basis.

Our software solution to accelerate growth

The typical CHALLENGE of our customers:

  1. Nearly all CRM system users are dissatisfied
  2. The software itself hardly simplifies the work. On the contrary: more effort
  3. Customer focus & potential exploitation does not play a role in the current SW solutions

This is why we invested in our own platform some time ago to accelerate growth strategies in implementation and operations.

The platform consists of cell-shaped apps (so-called ZAPPs), which can be individually selected and linked – the platform

Zapplyzer answers the central question in the sales process:

  • Which measures per customer segment actually lead to success?
  • For which customers should I implement which measures in the current context (added value for me in the field through concrete suggestions that make my customers happy!) – concrete recommendations for action through our “Recommendation Engine”?
  • Where can and should I still grow in order to achieve my annual goals (exploiting market potential) in the long term?
  • Cloud-based, it can grow with the success of the company
  • It can interact with all common systems on the market and thus add or enrich value (e.g. SAP, Microsoft,, etc.)

What about your own customer focus?

Customer Centricity is hardly measurable. We have developed a set of method building blocks that provide a status quo relatively easily – with little time required. With our so-called “chances barometer”, we provide an assessment of the areas in which opportunities for growth lie within a very short time. This is usually followed by detailed project work in close cooperation to take advantage of the chances!