Challenger Brand

Shifting boundaries in saturated markets.

There are many ways to grow

But what if the market doesn’t seem to offer anything more? One way is to become a challenger. It’s not just David versus Goliath or start-up versus dinosaur – established brands can also become challenger brands.
The prerequisite is to know the customer and their real needs – and to embrace change.

Challenge the market and become a Challenger Brand.

We find THE gap that your competitor or the market leader in your industry cannot fill.
We help you to identify new and unoccupied markets in a hotly contested “Red Ocean” and thus create a “Blue Ocean” full of opportunities for you.

Together with you, we move the market boundaries of your industry – so that you can remix the game. We develop a story with you for your brand and your solutions. Together we work out which “Challenger Type” you are part of.

We know the pitfalls.

Of course we did not invent the Challenger brand approach. But we have implemented it so often in numerous projects in recent years that we know the pitfalls and hidden obstacles through and through.

In our projects we have learned to tickle out what the real needs, values and problems of your customers are. It does not matter whether you are active in B2B or B2C business. We analyse the entire value chain or customer journey and look closely at where we can improve the lives of your customers.

Brand Value of B2C & B2B
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Together we will find your blue “ocean of chances”. The Blue Ocean strategy helps us to do this.

We give a hand.

We do not leave you alone with beautiful PowerPoint slides, but only stop when the goals have been achieved and the strategy implemented. Getting your horsepower on the road, that’s our goal.

your counterparts

“A business is simply an idea to make other people’s lives better.”

(Richard Branson)